For instance, if you like playing video games like Animal Crossing or Fortnite… I’m sure they would want to play with you!” – Cyril Delon, Global Head of Creative Marketing, Believe Group (France). “You should share your passions, fans love to know more about you, not only about your music, they like to know what you’re passionate about.
Fine-tune your storytelling and share it to the world For sure, it will also be the best way for fans to be moved and engaged. but when you will see or hear it, you will know…! Authenticity is key to deliver your message with passion. However one cannot predict what the world will be willing to see or hear until it actually sees and hears it…. New music is popping up everywhere and markets like the US or Germany are now, more than ever, ready to e mbrace new trends. This quote is excerpted from Midem Digital “Artists: A Guide to Promote yourself in the Main Music Markets (Germany, USA, UK)” conference. “We’re not looking for the Brazilian version of “fill in the blank” of American act, we want the original stuff, and that’s always something to really keep in mind when you’re coming into the market.” – Adam Lewis, Founder, Planetary Group (USA) There is so much going on, so many production that interaction is key to keep momentum on your project. When you make your first entrance to a market, you need to keep deep-feeding the local market all the time. If they feel they have gotten something and they have got excited and then things got quiet for 6 months, it’s kind of hard to turn that excitement back on.” – James Windle, Associate Director, DawBell (UK) The British media like to feel they have discovered things. “ Once you have your plan in place, you can’t stop. How can you make that worthwhile as opposed to just coming over and playing? What can you do, that year prior, leading up to that? So that when you come, it means something, people want to see you and there is excitement for you? So that for instance, you will end up playing on a better stage, at a better time and in front of real bodies as opposed to a bunch of people from your home country. This quote is excerpted from Midem Digital “Artists: A Guide to Promote yourself in the Main Music Markets (Germany, USA, UK)” conference, where panelists give you concrete tips and the questions you need to ask yourself to prepare your strategy per territories. Then come over and also have a part 2! You can’t just come once and think you’re going to conquer America in one 5-day trip.” – Adam Lewis, Founder, Planetary Group (USA)
#MUSIC PROMOTEE HOW TO#
Something about how to tackle that market, think about how do you want to make your first entrance into that market. “In any market you’re thinking about going to, you should start building yourself a team and have a year and a half strategic plan. Midem Music Pulse helps you understand the main challenges and key trends shaping the future of the international music business via exclusive content from the Midem Digital programme.Įvery 2 months, Midem conference team offers you a curated eye on Midem conferences programme to discover insightful business tips, key facts and global strategies on vibrant topics of the music industry.ĭiscover 5 tips to better promote your musical projects! How to market and promote your music as an artist?ĭiscover 5 Music Promotion and Marketing tips that will help you cut the noise ! Artist strategies requires innovation, adaptability, and artistic freedom to develop fresh ways to interact with fans as well as knowledge to clearly understand the local specificities. In today’s globalised music economy, visibility, brand image, music promotion and marketing strategies are vital for artists to make its mark on a global market.
Delphine Grospiron, AugMidem Music Pulse – Music Promotion and Marketing Tips for Artists